We laugh now at the crazy 80's: the fitness craze (Let's get physical anyone?), teen wolf, side ponies that were crimped and in a hot pink, acid washed scrunchies... oh, the list goes on.
Have you stopped and asked yourself: what will we laugh at asking ourselves "seriously?" tomorrow? How about: Leggings and Ugg boots, or sunglasses worn by Kanye West... or the Snuggie!
The Snuggie is an incredibly unassuming successful product. It is essentially a housecoat/bathrobe on backwards. Yet, it's been wildly successful, check out the ad:
Do you want one? You probably laughed at the ridiculous situations. But is that why is was so successful - because it was so ridiculous? The internet and specifically things like youtube, have given consumers a forum to parody this product - which in turn has actually made it more successful. As the internet evolves and developes, the way products are made successful will also change, evolve and adapt. I can't wait to Snuggie 2.0.
So why didn't this gem from the 80's take off? Maybe all it needed was a good parody and social forum..... please, enjoy - I did.
Friday, October 2, 2009
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Overheard @Queen's fauxcoming 2009:
ReplyDelete[Seen: A partier walking along Johnson, wearing a snuggie.]
Cop: Ooohh.. so THAT'S snuggie?
I can't believe those things are successful? I always imagine cult groups making bulk orders for their new members. I mean its perfect for those late night gatherings in the middle of the woods.
ReplyDeleteremember when i thought a snuggie and a case of kilkenny was the PERFECT father's day gift? I was half right.
ReplyDelete