Re-branding to BORING.

Taking the fun out of the Internet isn't really all that much fun....

Ebay, the auction giant and PayPal pusher, has decided to re-brand their Kijiji classified site to ebayclassifieds.com

and all I can think of is.... barf, how boring!

The success of Google has sometimes been attributed to its funny, goofy and random name. The name "google", as far as I know was made up as something that was fun and people wouldn't know. Of course now it's a verb and a noun and adjective and.... you get the idea, its fun.

Ebay claims that though Canadians love the Kijiji site, it wasn't catching on in the US - and so they decided to dumb it down to Who made it: ebay and what is it for: classifieds.

Here is the GlobeandMail article.

PS the name Kijiji comes from:
The word "kijiji" (pronounced like key-gee-gee) means "village" in Swahili. This name was chosen because it captures the essence of what we are creating - a site where people can connect with others in their local community.

It's no accident: If you look down at your keyboard you'll noticed that the letters k, i and j are located next to each other. So you see, it's all about local for us.

PPS. apparently Google comes from Googol
1 googol = 10100 = 10, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000
It is equal to ten duotrigintillion and a hundredth of a tretrigintillion.

YIKES!! Check out the explanation here.