Tuesday, December 29, 2009

The best ads of the decade - did they make you purchase?

Best campaigns of the decade?

The Globe and Mail article has set out the 5 best campaigns this decade, with a few runners up. Most of h spots they've posted made me smile and agree with them. Some, like one the runner ups made me cringe at the thought of watching it again....

Take a look and let me know - did they miss something?

Potentially the Nike Freestyle ads?

Sunday, December 13, 2009

Copen to Hopen - Climate Change and the digital world

I'm flummoxed.

I'm not against the idea of getting together to figure out how to stop the way we treat our planet, but I'm concerned at hope it is being done and the example that is being set.

In 2010 the Copenhagen Climate Change Summit is happening in December. The climate summit will bring together the leaders from around the world representing 192 countries.... wow that's a lot of flying and a lot SUVs and cars.....

At the summit they will discuss how to help solve the climate change problem happening right now and reduce greenhouse gases and emissions.... huh, i wonder how much will be added by the planes and cars their using?

A bunch of corporate giants including Coca-Cola and SAP and numerous agencies have united under Hopenhagen. A creative attempt to bring awareness to the summit. Their goal is to "To connect every person, every city, and every nation to Copenhagen. To give everyone hope, and a platform from which to act. To create a grassroots movement that’s powerful enough to influence change. " Hopenhagen.org

Here are some of the ads from hopenhagen:










There are rallies against the summit happening around the world and Greenpeace is also stepping in to make their demands heard. I doubt many are against WHY it is being held for BUT they are frustrated at HOW it is. With the wonders of technology, could a software giant not come up with the most advanced teleconferencing system to allow the summit to exist without the need to travel?

If you argue that most of the ideas, deals and agreements happen outside, during the networking sessions - then there MUST be a better system of sharing planes, cars and transportation. These are the leaders who are supposed to be setting up strategies and making promises - why don't they SET AN EXAMPLE instead?


From the Globe and Mail: the president of SAP, involved with Hopenhagen replied with this when asked if he would attend "““From a carbon perspective,” he said, flying from his base in Palo Alto, Calif., to bring attention to climate change might be a counterintuitive move."

Ummm, duh?

Wednesday, December 9, 2009

No money? No purchases!

Great skit by SNL.

Don't buy stuff you cannot afford.

Amazingly simple idea but incredibly hard to follow apparently (see: current economic conditions for more information)

Thanks to the Consumerist for posting.

Could someone please make this an actual ad. For real.

Thursday, December 3, 2009

Advertising Dollars and there's a lot of them.

Interesting video about the cost to advertise in New York City, NY.

It's a little old but you get the idea, it costs MONEY. If you think about the companies that advertise in the city you'll start to recognize the cost of advertising and the strength of the industry.

Be aware though, advertising is more than just pumping out flashy ads, visuals and text. It's about creating ideas that capture imagination, attention and memory.