Save the world - Showerpool!

Showerpooling to save water?

I suppose it directly related to my previous post about guys getting clean - now women can get in on the action too.... err.... no pun intended.

Axe Canada launched an environmentally friendly campaign encouraging people to showerpool.... Using a french accented woman, people can save 5 times the amount of water if instead of 5 people showering alone, showered together.

I'm glad to see on their facebook page, they have a call out to the WWF and ways to save water without taking your clothes off.

I like the idea of this campaign - the execution is totally in line with their other recent spot (Clean Your Balls) where the sexual innuendos are trying to be more subtle than girls fighting over a guy down a street, in a bar, in the shower... etc

It is time to clean up Boys!

Recently, there has been a massive push to get men down the grooming isle.

Next time you're in a Shoppers, PharmaPlus, Loblaws, Walmart... etc. Check where the men's bath products are. I'll bet you (a hypothetical) 10 bucks that the men's products are mostly likely at the end of the isle close to the main thoroughfares.

Why? Because men are MEN. They don't buy body wash! They don't smell "pretty" and what the heck is a LOOFA?!

Well.... not so much anymore, maybe.

Take a look at what Axe and Old Spice have done to the men's grooming business... and Dove is taking a shot at it now too.

The emphasis is on still being a man, smelling good and still getting the ladies. Welcome to "Man 2.0" And I think it's working.Men are conscious of how they look and present themselves. They look good, smell good and I like it!

You can clearly see the different age targets at work: Axe: the young blossoming man that is into Sex, Sex, Sex humour; Old Spice the 25 - 40 range guy that likes the more subtle random humour that a bit more sophisticated and Finally the Dove man - the family man. However, the message is always the same BECAUSE YOU ARE A MAN.

I love the Old Spice work (and scent). Talk about taking a old brand and making it relevant and .... awesome.

Old Spice website
The man your man could smell like (my favourite)


I'm a Man


Axe - they've always pushed the boundaries - taking more of a shock value than the kind of humour seen in Old Spice


Balls (this spot makes me awkward)


Dove for Men

Re-branding to BORING.

Taking the fun out of the Internet isn't really all that much fun....

Ebay, the auction giant and PayPal pusher, has decided to re-brand their Kijiji classified site to ebayclassifieds.com

and all I can think of is.... barf, how boring!

The success of Google has sometimes been attributed to its funny, goofy and random name. The name "google", as far as I know was made up as something that was fun and people wouldn't know. Of course now it's a verb and a noun and adjective and.... you get the idea, its fun.

Ebay claims that though Canadians love the Kijiji site, it wasn't catching on in the US - and so they decided to dumb it down to Who made it: ebay and what is it for: classifieds.

Here is the GlobeandMail article.

PS the name Kijiji comes from:
The word "kijiji" (pronounced like key-gee-gee) means "village" in Swahili. This name was chosen because it captures the essence of what we are creating - a site where people can connect with others in their local community.

It's no accident: If you look down at your keyboard you'll noticed that the letters k, i and j are located next to each other. So you see, it's all about local for us.

PPS. apparently Google comes from Googol
1 googol = 10100 = 10, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000
It is equal to ten duotrigintillion and a hundredth of a tretrigintillion.

YIKES!! Check out the explanation here.