Showerpooling to save water?
I suppose it directly related to my previous post about guys getting clean - now women can get in on the action too.... err.... no pun intended.
Axe Canada launched an environmentally friendly campaign encouraging people to showerpool.... Using a french accented woman, people can save 5 times the amount of water if instead of 5 people showering alone, showered together.
I'm glad to see on their facebook page, they have a call out to the WWF and ways to save water without taking your clothes off.
I like the idea of this campaign - the execution is totally in line with their other recent spot (Clean Your Balls) where the sexual innuendos are trying to be more subtle than girls fighting over a guy down a street, in a bar, in the shower... etc
Friday, April 23, 2010
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