So this is what was next? Wowzers.
TV ads are everywhere it seems: online video streaming, movie theaters, magazines, billboards.... hold on.... magazines? Yes. Currently, CBS and Pepsi are teaming up to bring the first ever video advertisement in a magazine.
The Sept 18th edition of Entertainment Weekly will have a super-thin video player embedded in its pages. When readers flip to the page they can choose (yes, CHOOSE) to watch a preview for How I Met Your Mother or Accidentally on Purpose and before each video an ad for Pepsi Max will run.
If you're like me you might still be thinking "... I'm sorry... what?!" but it's real alright!
Now we've seen print online and tv in print, heads up - here comes the future!
I can only imagine the cost to produce and insert that ad/technology in a magazine.
Check out the article in the globe and mail online:
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/beats-a-perfume-strip/article1259523/
Tuesday, September 15, 2009
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wait.... what????? I'm still amazed by those little perfume strips you find in magazines.
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