Using the printed page to some advertisers is considered to be archaic. Brand managers are pushing their ad guys to push for more interactive online channels, flashy banners and new social networking site features. However, there is a growing trend for brands to go back to the printed page to draw consumers back online - through their phones.
A little while ago, ecommbyablonde brought you a couple posts about interactive magazine pages: one from Nike and another from an article in the globe and mail.
Now the New York Times is running an article about the progression of using smartphones and magazine pages to drive sales. It is incredibly interesting to read about the technology, how it is being used and even where it started from. Check it out here.
Have you purchased anything online or used your smartphone to access more information from a magazine?
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